Description: Forty-five degrees by mid-afternoon, glare coming off every white wall and windscreen, dust in the air, humidity climbing the closer you get to the coast. Then the sun drops and the whole city changes shift. Everyone comes out at eight, nine, ten at night, and stays out. That's a very specific set of conditions to ask a sign to work in, and a lot of older signage simply doesn't. LED is the format that holds up. Not because it's newer, but for a handful of fairly practical reasons that only really show themselves between May and September.
Category: Technology
Tag: signage company Dubai